A complete guide on link building!
If you have an idea on building authority links to your website, then you are going to enjoy the actionable tips of this guide.
Let’s get in.
The link remains one of the important factors in ranking factor used by search engines. The excellent links profile of a website is a good sign for search engines. Google and other search engines discover new content through links and judge the content depending on the link keywords and title attribute over anchor tags.
What is Link Building?
Link Building is the practice of creating one-way hyperlinks to a website to improve visibility. In SEO, it is called backlinks. When your website gets high-quality backlinks, it enhances the authority of your website and delivers higher ranks in the Search Engine results. Linking with a trustworthy website makes your website more authoritative.
Why are links so important?
Understand this going back to the time of pre-Google days or the Internet.
Yahoo and Alta Vista were the search engines in those days, and they used to rank search results as 100% based on webpage content. But PageRank Algorithm has changed the game. Besides analyzing the page content, Google checked the number of people linked to the page. That’s why backlinks remain the ranking signal of Google through authentic websites.
Backlinks offer a crucial vote of confidence and higher page ranks which are essential for:
- Valuable SEO or Search Engine Optimization for organic traffic.
- Audience development through referral traffic.
- Improve Domain Authority for instant indexing and ranking new content.
As this process needs more effort and time, sooner than later gives a better chance over the competitors and brings significant benefits to the website in the long run.
How do Link-Building works?
First of all, It is essential to know the authority and relevance of the sources to get backlinks. Links through irrelevant and spammed websites may affect the well-established ranking in search results.
There are different ways of acquiring backlinks, such as:
- Guest Blogging like Medium
- Social Media Marketing – Facebook
- Press releases – PR Web
- Social Bookmarking – Reddit
- Question & Answer Platform – Quora
- Documents Sharing Platforms – slideshare.net
- Media Broadcasting – YouTube
This guide is also going to explain to you the right approach for strategizing this process:
- Before Link Building: Ensure your website is in perfect shape before getting a link from other websites.
- Broken link building: Find and reclaim damaged or lost links to the site, find any unlink mentions, and generate new links.
- Trending Tags: Social platforms use tags to categorize new posts but choosing the relevant and trending tags to drive traffic is beneficial.
- Data Driven: Use information and research to drive quality backlinks.
- Create link-worthy content: More focus should be given to creating valuable and high-quality content for the site.
- Avoid Link Tactics: Bad links can lead to a penalty by Google, and link tactics could be ineffective and dangerous.
Good or Bad Links?
Before you dive into any link-building strategy, you need to know what makes a link good or bad.
You can focus on building high-quality links for SEO, which improves your Google ranking using digital marketing.
Here we learn how to identify them:
Authority of a Page: Page Authority is an essential factor that significantly affects the SEO performance of a page. It indicates the ability of a page to rank. It depends on three factors: age and trust, the amount of value from links, and freshness in the latest updates.
Authority of the Domain: The quality of a link also depends on the domain. Links through popular websites will have a more significant impact than a non-popular ones.
Position of a Link: The position of the link to your page is also essential. Especially, links loaded in the footer and sidebars are not worthy enough because links get smacked in the page’s body content middle. The basic thing is your link must appear within the main body of your webpage.
Link building is ultimately about diversity, quality, and building relationships. Creating a good website with great content is the first step.