If you are planning to grow your business and don’t know what email marketing is, you are missing something important. Email marketing is one of the best marketing channels in digital marketing to grow your business.
What is Email marketing?
It means sending emails to prospects or customers. It is a profitable marketing channel, without any doubt. Whether you want to grow your brand or promote products, this is one of the most effective tools in digital marketing. Email marketing builds brand awareness, drives conversion rate, and grows customer loyalty.
Different types of email marketing
1. Welcome email
It is an automated email to welcome someone who signs up on your website. It shows that you acknowledge and appreciate the decision to engage with your company. A welcome email is a start of making a good relationship with your customers.
2. Promotional email
When launching a product or service or reintroducing existing products, you can send a tailored promotion email to the list of people. Special introductory deals for your potential or existing customers can be extra perks for each one who is in their buying journey.
3. Seasonal email
Festivals, off-season, vacations, or other events are great times to send emails and let them know how you plan to make their best holiday or festive this season.
4. Triggering email
When a customer clicks on the offer button, makes a purchase, returns or exchanges the items, or leaves them in their cart, this triggers the marketing software and sends a customized email to the specific customer. It is like a strike when the iron is really hot.
5. Re-engaging email
Is it been a while since you have engaged with your previous customers or they made the purchase from your place? Remind them to send an email with the late offers or inform them that they are valuable and revive the stagnant relationship.
6. Newsletter
The latest updates of your business must be shared with the subscribers regularly. This will help them to be associated with your company name and products for a long time. The content can include useful tips, the latest products, and a little entertainment.
Benefits of Email Marketing
So these are the different types of email marketing you can do. Let’s go into a detailed view of the benefits of email marketing that other marketing strategies can’t.
1. Target the audience
Digital marketing techniques allow you to target the most qualified costumes, and email marketing will enable you to connect with them directly. It means you can make sure you reach out to whom you want and form a relationship with potential and current customers.
2. Personalised content
Email marketing is a solution that segments the email list and creates personalised content. This content must speak to each recipient and give relevant messages according to their interest and needs.
3. Help to collect feedback.
It is valuable for your business to check your customer experience. Keeping them interactive and engaged increases the number of purchases of your brand. After purchase, sends them a customer satisfaction survey form to obtain their feedback using email marketing.
4. Enhance brand awareness
Regular communication with your prevailing audience help to make you aware of your brand naturally. Through email marketing, subscribers get familiar with the product, service, and company in detail, since you always get placed in their inbox.
Traditional campaigns are way more costly than email marketing, which is cost-effective. Moreover, it does not need time to produce, make it in a day than taking time to make creative, print, and take it to individuals.
Email marketing is one of the methods in digital marketing to reach out to your audience. It increases sales and leads for your business. Still, email is the place where everyone wants to receive information, then why not email marketing?